JOSH KAMPEL
Think about how do they deliver value to all of those constituents rather than just their shareholders. So they will create the more successful long-term companies, especially generationally, as Gen X and millennials care more and more about mission and purpose.
This idea of greenwashing or now what we can call woke-washing and that ESG goals are typically held within PR groups, within companies. They just talk about what they're doing versus being held accountable. I think we will continue to see that paradigm shift towards accountability, transparency of companies doing the right thing.
I'm impressed every day when I see next generation leaders, entrepreneurs, and educational institutions focus more on this idea of social entrepreneurship. That they're really embedding some of these core values into the next generation of leaders.
This interview was conducted by Bruce Piasecki, Mia Funk & Maureen Nole and with th
e participation of collaborating universities and students. Associate Interviews Producer on this podcast was Bianca Bartolini. Digital Media Coordinators are Jacob A. Preisler and Megan Hegenbarth.
Mia Funk is an artist, interviewer and founder of The Creative Process & One Planet Podcast (Conversations about Climate Change & Environmental Solutions).
