PABLO HOFFMAN - Whitley Award-winning Conservationist - Exec. Director & Co-Founder of Sociedade Chauá

PABLO HOFFMAN - Whitley Award-winning Conservationist - Exec. Director & Co-Founder of Sociedade Chauá

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Whitley Award-winning Conservationist of Rare & Endangered Species
Executive Director & Co-Founder of Sociedade Chauá

Most of my family are cowboys and farmers. And I was like eight or nine years old. My grandmother was getting sick, and she always had a lot of plants at home in pots, and she asked me to help her to water the plants. And it was quite a good experience because when you start to like plants, it becomes like a viral thing. After some time I was growing my own plants, and I was very interested in doing her garden. And I would go to the forest and collect plants to grow at home like orchids that were beginning my first nursery. And it's a crazy love that grows when you start to understand how plants grow, and how the ecosystem functions. And how beautiful and amazing all this is. And we as humans are part of it, and I've always loved animals as well, but plants are my passion. And, of course, my, daughter's name is Flora. My wife, she's also a botanist, and she loves plants as well. So we live in the countryside where the farm has all kinds of plants. And I think one of the things that made me love and try to preserve and conserve the ecosystems and species is when you understand how slowly a plant or tree grows, and how much it takes to keep them healthy. And the interactions between the animals and plants, the pollinators and the dispersers within the ecosystem, it's something that everybody should know and see.

Highlights - Alberto Savoia - Google’s 1st Engineering Director - Author of “The Right It”

Highlights - Alberto Savoia - Google’s 1st Engineering Director - Author of “The Right It”

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

Alberto Savoia - Google’s 1st Engineering Director - Author of “The Right It”

Alberto Savoia - Google’s 1st Engineering Director - Author of “The Right It”

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

MARTIN VON HILDEBRAND

MARTIN VON HILDEBRAND

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Indigenous Rights Activist
Winner of Right Livelihood & Skoll Awards
His Fundacion Gaia Amazonas has been named #40 NGOs of the World

I went to the Amazon and I got a canoe and I started rowing into the forest. It was absolutely like going back into the 17th century! I went around for six months on my own and that was fantastic because in this part of the Colombian rainforest there were absolutely no roads, no towns, no electricity, no flowing water. You are with the indigenous group. They are all still in their loincloths. They speak different languages. I went through about eight different ethnic groups. They all spoke different languages. I couldn’t understand what they said. They couldn’t understand what I said, but we got along well.

CARLOS SOUZA, JR.

CARLOS SOUZA, JR.

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Senior Research Associate at Imazon
Technical & Scientific Coordinator at MapBiomas

Find a balance. Use technology. And connect with nature. I think that’s really critical. There is big hope for your generation because you have better environmental education. I can see this. You are more aware of these issues. In terms of the environmental issues that we face now, we need to connect more with nature, to open up your heart for that. You have this amazing opportunity to reach out information to explore technologies through the Internet. What you choose now what we’re going to focus on, it’s really critical.

DIANA CHAPLIN

DIANA CHAPLIN

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Canopy Director of One Tree Planted

We planted over 10 million trees in 2020 alone. And it’s one tree planted for every dollar donated, so we make it as simple as possible, but when you add it all up together the impact is just tremendous and growing every day.”


PINA GERVASSI

PINA GERVASSI

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Pina Gervassi is the Climate Director of the Forest Stewardship Council

Since I was a child, most of my family were dedicated to nature, fishing and agricultural engineers, so I started to love nature since I was very little, and then when I realised how important the Amazon is for the world and that I was living in a country [Peru] that’s really important, not only because of forests but also for biodiversity, indigenous people…I decided that I wanted to do that and I knew that was the place I wanted to be.