JULIO OTTINO

JULIO OTTINO

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Founding Co-Director of Northwestern Institute on Complex Systems
Award-winning Author of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science

Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.

MAX STOSSEL

MAX STOSSEL

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Award-winning Poet, Filmmaker & Speaker
Creator of the Stand-Up Poetry Special Words That Move

Technology has very much changed the way we read and take in information and shortened it into quick bursts and attention spans. We're living in a new world, for sure. And how do we communicate in this new world? Not just in a way that gets the reach, because there are whole industries aimed at what do I do to get the most likes or the most attention, and all of that, which I don't think is very fulfilling as artists.

It's sort of a diminishing of our art form to try and play the game because then we're getting the attention and getting the hits, as opposed to what do I really want to create? How do I really want to create it? How do I want to display this? And can I do it in a way that breaks through so that if I do it my way, it's still going to get the attention, great. But if it doesn't, can I be cool with that? And can I be okay creating what I want to create, knowing that that's what it's about. It's about sharing in an honest, authentic way what I want to express without letting the tentacles of social media drip into my brain and take over why I'm literally doing the things that I'm doing.

ADAM ALTER

ADAM ALTER

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Author of NYTimes Bestseller Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ·
Anatomy of a Breakthrough · Drunk Tank Pink

The other thing from a creativity perspective is we know that more people around you is good for creativity. It's one of the axioms in thinking about creativity in general. You need time. An artist, a writer. I'm a writer. I need time on my own. I also paint and draw. I cannot do that with other people around. It's just my process. But before you get there, before you get to that point where you need that time alone, that space apart, for almost everyone being around other people is good. It's good for creativity. It's both about diversity of opinion and idea and just about having more - just more information, more thoughts, more ways of looking at the world. And some of the most profound research I've come across in preparing for this book suggested that it's better to be around people who are deeply incompetent than it is to be around no one, which I found very surprising.

NINA HALL

NINA HALL

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Author of Transnational Advocacy in the Digital Era: Think Global, Act Local
Assistant Professor · International Relations · Johns Hopkins School of Advanced International Studies (Europe)

Digital advocacy organizations are recognized as influential actors by the media, politicians, and some academics. In 2016, GetUp, an Australian digital advocacy organization, was named by the Australian Financial Review as one of the top ten actors with ‘covert power’ in Australia.1 Campact in Germany has powerfully mobilized public opinion against the Transatlantic Trade and Investment Partnership. MoveOn was one of the ‘leading advocacy organizations’ mobilizing people against the Iraq War in the United States. Meanwhile, Leadnow, a digital advocacy organization in Canada, helped to unseat Prime Minister Stephen Harper in the 2015 Canadian federal election. This new model of advocacy organization has spread around the world. Nineteen digital advocacy organizations claim to have a total of over 20 million members. What drove the global spread of digital advocacy organizations?

ALBERTO SAVOIA

ALBERTO SAVOIA

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.