JULIO OTTINO

JULIO OTTINO

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Founding Co-Director of Northwestern Institute on Complex Systems
Award-winning Author of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science

Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.

ADAM ALTER

ADAM ALTER

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Author of NYTimes Bestseller Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ·
Anatomy of a Breakthrough · Drunk Tank Pink

The other thing from a creativity perspective is we know that more people around you is good for creativity. It's one of the axioms in thinking about creativity in general. You need time. An artist, a writer. I'm a writer. I need time on my own. I also paint and draw. I cannot do that with other people around. It's just my process. But before you get there, before you get to that point where you need that time alone, that space apart, for almost everyone being around other people is good. It's good for creativity. It's both about diversity of opinion and idea and just about having more - just more information, more thoughts, more ways of looking at the world. And some of the most profound research I've come across in preparing for this book suggested that it's better to be around people who are deeply incompetent than it is to be around no one, which I found very surprising.

ALBERTO SAVOIA

ALBERTO SAVOIA

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.