RICHARD FLOOD
/The New Museum
When you're looking, really look very, very hard at the new. Look very, very hard at what challenges you. If you're bothered by it, go deeper. So it was "Don't take the easy way out and say 'I love that'. 'Why do you love it?' 'I just feel it.' No, unacceptable. Just feeling it is not enough, if you're a responsible party. If you're a member of the public, fine, have whatever kind of experience you want, but if you're a professional, know why you're doing it.