The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

The Estate starring Toni Collette & David Duchovny w/ Writer/Director DEAN CRAIG

The Estate starring Toni Collette & David Duchovny w/ Writer/Director DEAN CRAIG

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Writer/Director of The Estate starring Toni Collette, Kathleen Turner, David Duchovny
The Honeymoon · Death at a Funeral · Love Wedding Repeat

"So, you have my rhythm on the page, and then David Duchovny brings his rhythm and his attributes. And then you get this sort of hopefully wonderful collaboration between writer and director and actor. The Estate is the film that I directed most recently, and that's with Toni Colette, Anna Faris, David Duchovny, Kathleen Turner, Rosemarie DeWitt, Ron Livingston, Keyla Monterroso Mejia. Some really wonderful actors and I think a very fun ensemble that we were able to do there. I had a very strange year where I got to do The Honeymoon and The Estate pretty much back to back with no break in between, which was challenging, but also amazing to be one minute in Venice with these fantastic actors. Really, I can't tell you how much I loved working with Maria and Pico and Asim and Lucas. They were all totally different people and personalities, but all fantastic in their own way. And then I jumped onto the set and had those fantastic actors to work with. So it's been quite a year, I have to say.

Exploring "Lady Bird," "Frances Ha," "While We’re Young" w/ Cinematographer SAM LEVY - Highlights

Exploring "Lady Bird," "Frances Ha," "While We’re Young" w/ Cinematographer SAM LEVY - Highlights

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Award-winning Cinematographer of Lady Bird · Frances Ha · While We’re Young · Confess, Fletch

Every movie is different. Every story is different. I think if we're lucky in our lives, we can choose the path that we want to go down, whether it's something creative or in the arts or something else. And I think if you're lucky, you can spend your life or your career following something you really love or spending time following the path, whether it's a hobby or your career. And spending that time paying the attention that the craft or the hobby or the creative pursuit wants.

Sam Levy - Award-winning Cinematographer of “Lady Bird” “Frances Ha” “While We’re Young”

Sam Levy - Award-winning Cinematographer of “Lady Bird” “Frances Ha” “While We’re Young”

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Award-winning Cinematographer of Lady Bird · Frances Ha · While We’re Young · Confess, Fletch

Every movie is different. Every story is different. I think if we're lucky in our lives, we can choose the path that we want to go down, whether it's something creative or in the arts or something else. And I think if you're lucky, you can spend your life or your career following something you really love or spending time following the path, whether it's a hobby or your career. And spending that time paying the attention that the craft or the hobby or the creative pursuit wants.

The Art of Public Relations - OBERON SINCLAIR - Queen of Kale & Creative Force - Highlights

The Art of Public Relations - OBERON SINCLAIR - Queen of Kale & Creative Force - Highlights

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CEO & Founder of Creative/Branding Agency My Young Auntie

If someone comes to me, and they say, “Oh, I have a new brand. It's a startup.” First of all, I have to like the person, they have to like me. It's a two way street. And that's the most important thing with anyone in life, not just work. In life, why do we make friends with who we make friends with? They are relationships. And if you connect with someone, magic will happen. If you don't connect with someone, and someone doesn't understand or have the same aesthetic or a similar way of thinking – you have to have something in common with someone. And if you have those qualities, which I look for, honesty and loyalty, and they're genuine, and you just know if you're going to get on with someone or not.

Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie - Queen of Kale

Oberon Sinclair - Founder CEO of Creative/Branding Agency My Young Auntie - Queen of Kale

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CEO & Founder of Creative/Branding Agency My Young Auntie

If someone comes to me, and they say, “Oh, I have a new brand. It's a startup.” First of all, I have to like the person, they have to like me. It's a two way street. And that's the most important thing with anyone in life, not just work. In life, why do we make friends with who we make friends with? They are relationships. And if you connect with someone, magic will happen. If you don't connect with someone, and someone doesn't understand or have the same aesthetic or a similar way of thinking – you have to have something in common with someone. And if you have those qualities, which I look for, honesty and loyalty, and they're genuine, and you just know if you're going to get on with someone or not.

Philip Glass, Laurie Anderson, Talking Heads - DICKIE LANDRY's Artistic Voyage - Highlights

Philip Glass, Laurie Anderson, Talking Heads - DICKIE LANDRY's Artistic Voyage - Highlights

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Composer, Musician, Photographer, Artist

Einstein on the Beach, it's a masterpiece. America, in 1976, was to be celebrating its 200th year of existence, and Michel Guy, the French Minister of Culture, came to New York to offer a commission to Philip Glass and Robert Wilson to write an opera. This was the gift that France would give for America's two-hundredth anniversary. That was the first time I met Robert Wilson.

Dickie Landry - Composer, Musician, Photographer, Artist

Dickie Landry - Composer, Musician, Photographer, Artist

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Composer, Musician, Photographer, Artist

Einstein on the Beach, it's a masterpiece. America, in 1976, was to be celebrating its 200th year of existence, and Michel Guy, the French Minister of Culture, came to New York to offer a commission to Philip Glass and Robert Wilson to write an opera. This was the gift that France would give for America's two-hundredth anniversary. That was the first time I met Robert Wilson.

Exploring the Human Condition with Artist GLORIA PACIS - Highlights

Exploring the Human Condition with Artist GLORIA PACIS - Highlights

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Artist

I just feel there is already a connection, something I have to come to, but that I'm trying to search it out or see what's already there. I feel that we are truly connected as a world. And I'm just trying to make people aware of an existing connection we already have, to send that message out there. And I like to do it in the form of...I guess you'd call it a mundane image, where it's not really about bells and whistles, but it's about something in it makes you want to look, and you want to know why. And it's because you've been there before, regardless of whether you are a dancer or that particular guy in the subway, you know you've been in his head in that mood that he's experiencing.

Gloria Pacis - Artist

Gloria Pacis - Artist

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Artist

I just feel there is already a connection, something I have to come to, but that I'm trying to search it out or see what's already there. I feel that we are truly connected as a world. And I'm just trying to make people aware of an existing connection we already have, to send that message out there. And I like to do it in the form of...I guess you'd call it a mundane image, where it's not really about bells and whistles, but it's about something in it makes you want to look, and you want to know why. And it's because you've been there before, regardless of whether you are a dancer or that particular guy in the subway, you know you've been in his head in that mood that he's experiencing.

"My mind is my safety net." - Urban Climber of 160+ Skyscrapers w/ his bare hands - ALAIN ROBERT - Highlights

"My mind is my safety net." - Urban Climber of 160+ Skyscrapers w/ his bare hands - ALAIN ROBERT - Highlights

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Famous Rock & Urban Climber · "The French Spider-Man”
Known for Free Solo Climbing the World’s Tallest Skyscrapers using no Climbing Equipment

First of all, yes, I need to know what I will be climbing, whether it's on rocks or whether it's on buildings. And then there is physical preparation. And regarding the mindset, it's more something that became a bit automatic over the years because I have been free soloing for almost 50 years. So it is pretty much my whole life. So that means that for me, being mentally ready, it's kind of simple. It's almost always the same mental process, meaning, I can be afraid before an ascent, but I know myself actually very well. And I know that once I am starting to climb, I feel fine. I put my fear aside, and I'm just climbing.

Alain Robert - Famous Rock and Urban Climber - "The French Spider-Man”

Alain Robert - Famous Rock and Urban Climber - "The French Spider-Man”

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Famous Rock & Urban Climber · "The French Spider-Man”
Known for Free Solo Climbing the World’s Tallest Skyscrapers using no Climbing Equipment

First of all, yes, I need to know what I will be climbing, whether it's on rocks or whether it's on buildings. And then there is physical preparation. And regarding the mindset, it's more something that became a bit automatic over the years because I have been free soloing for almost 50 years. So it is pretty much my whole life. So that means that for me, being mentally ready, it's kind of simple. It's almost always the same mental process, meaning, I can be afraid before an ascent, but I know myself actually very well. And I know that once I am starting to climb, I feel fine. I put my fear aside, and I'm just climbing.

The Sickness is the System: When Capitalism Fails to Save Us from Pandemics or Itself w/ RICHARD D. WOLFF - Highlights

The Sickness is the System: When Capitalism Fails to Save Us from Pandemics or Itself w/ RICHARD D. WOLFF - Highlights

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Founder of Democracy at Work · Host of Economic Update
Author of The Sickness is the System: When Capitalism Fails to Save Us from Pandemics or Itself

You can criticize many things in the United States, but there are taboos and the number one taboo is that you cannot criticize Capitalism. That is equated with disloyalty…This story about Capitalism being wonderful. This story is fading. You can’t do that anymore. The Right Wing cannot rally its troops around Capitalism. That’s why it doesn’t do it anymore. It rallies the troops around being hateful towards immigrants. It rallies the troops around “fake elections”, around the right to buy a gun, around White Supremacists. Those issues can get some support, but “Let’s get together for Capitalism!” That is bad. They can’t do anything with that. They have to sneak the Capitalism in behind those other issues because otherwise, they have no mass political support.

Democracy at Work with RICHARD D. WOLFF, Economist, Author & Host of Economic Update

Democracy at Work with RICHARD D. WOLFF, Economist, Author & Host of Economic Update

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Founder of Democracy at Work · Host of Economic Update
Author of The Sickness is the System: When Capitalism Fails to Save Us from Pandemics or Itself

You can criticize many things in the United States, but there are taboos and the number one taboo is that you cannot criticize Capitalism. That is equated with disloyalty…This story about Capitalism being wonderful. This story is fading. You can’t do that anymore. The Right Wing cannot rally its troops around Capitalism. That’s why it doesn’t do it anymore. It rallies the troops around being hateful towards immigrants. It rallies the troops around “fake elections”, around the right to buy a gun, around White Supremacists. Those issues can get some support, but “Let’s get together for Capitalism!” That is bad. They can’t do anything with that. They have to sneak the Capitalism in behind those other issues because otherwise, they have no mass political support.

How to Dismantle Stereotypes Around Race & Prison in America - DJC Records - Highlights

How to Dismantle Stereotypes Around Race & Prison in America - DJC Records - Highlights

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Co-Executive Directors of DJC Records

I took this class on genocide that had a huge impact on me, and it also coincided, just the timing, with the Occupy Wall Street movement. So then two years later in 2013, I was reading The New Jim Crow by Michelle Alexander, and the book is about how mass incarceration is like a modern-day racial caste system. And I just got the idea to do an album, because I was listening to a lot of concept albums like Pink Floyd, The Wall. And it started from there, just a little seed and a spark of just this idea for this one album. And then over time, it just evolved into an EP, and then a record label and a nonprofit. –Fury Young

I think in the end, what our mission is, is to dismantle stereotypes around race and prison. But maybe from listening to that album, and you see this guy, he applied for your job, and he has a drug charge or something. Maybe you're not looking at it so crazy anymore. It's like, know what? I'll give him an interview. I'll see. And that interview may change, you know, your life and that person's life. So that's like the ideal scenario. – B.L. Shirelle

Fury Young - BL Shirelle - Co-Executive Directors of DJC Records

Fury Young - BL Shirelle - Co-Executive Directors of DJC Records

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Co-Executive Directors of DJC Records

I took this class on genocide that had a huge impact on me, and it also coincided, just the timing, with the Occupy Wall Street movement. So then two years later in 2013, I was reading The New Jim Crow by Michelle Alexander, and the book is about how mass incarceration is like a modern-day racial caste system. And I just got the idea to do an album, because I was listening to a lot of concept albums like Pink Floyd, The Wall. And it started from there, just a little seed and a spark of just this idea for this one album. And then over time, it just evolved into an EP, and then a record label and a nonprofit. –Fury Young

I think in the end, what our mission is, is to dismantle stereotypes around race and prison. But maybe from listening to that album, and you see this guy, he applied for your job, and he has a drug charge or something. Maybe you're not looking at it so crazy anymore. It's like, know what? I'll give him an interview. I'll see. And that interview may change, you know, your life and that person's life. So that's like the ideal scenario. – BL Shirelle

The Art of a Meaningful Life - VITALY KATSNELSON - Highlights

The Art of a Meaningful Life - VITALY KATSNELSON - Highlights

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Author of Soul in the Game: The Art of a Meaningful Life
CEO of IMA - Investment Management Associates

There are four modes of communicating: preacher, prosecutor, politician, and scientist. So those three Ps are very important modes, but if you spend all your time in these modes, you will learn very little because all of them are kind of outward-looking modes. You're trying to convince others, and you don't learn very much when you're in those modes. Now, I would argue that most of us need to spend a good chunk of our time in a scientist mode. If you are in a scientist mode, then you are doing what Seneca said, "time discovers truth.

VITALY KATSNELSON - Author of Soul in the Game: The Art of a Meaningful Life” - CEO of IMA

VITALY KATSNELSON - Author of Soul in the Game: The Art of a Meaningful Life” - CEO of IMA

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Author of Soul in the Game: The Art of a Meaningful Life
CEO of IMA - Investment Management Associates

There are four modes of communicating: preacher, prosecutor, politician, and scientist. So those three Ps are very important modes, but if you spend all your time in these modes, you will learn very little because all of them are kind of outward-looking modes. You're trying to convince others, and you don't learn very much when you're in those modes. Now, I would argue that most of us need to spend a good chunk of our time in a scientist mode. If you are in a scientist mode, then you are doing what Seneca said, "time discovers truth.

Climate Change & Health: A Transformational Decade - MONA SARFATY & ED MAIBACH - Highlights

Climate Change & Health: A Transformational Decade - MONA SARFATY & ED MAIBACH - Highlights

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Executive Director & Founder of the Medical Society Consortium on Climate and Health
Director of the George Mason University Center for Climate Change Communication

Humanity needs to do three things if it wants to continue to flourish, and it will. The three things that humanity needs to do are decarbonize the global economy, drawdown, capture, harvest much of that heat-trapping pollution that we've already pumped into the atmosphere over the past hundred years because as long as it's up in our atmosphere, we're going to have continued warming. And the third thing that humanity needs to do is become more resilient to the impacts of climate change, which unfortunately will continue for the next several generations at least, even as we succeed in decarbonizing the global economy and harvesting that heat-trapping pollution from the atmosphere.

So these are the three things that have to happen. These three things will happen. The open question is how rapidly will they happen? Any business that can play a vital role in making any one or two or all three of those things happen, those are businesses that are going to flourish going forward. And any business that's sitting on the side and not contributing to one of those three areas, I really think they will become increasingly irrelevant, if not completely antiquated and increasingly understood to be harmful.