Irresistible: The Rise of Addictive Technology w/ ADAM ALTER - Highlights

Irresistible: The Rise of Addictive Technology w/ ADAM ALTER - Highlights

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Author of NYTimes Bestseller Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ·
Anatomy of a Breakthrough · Drunk Tank Pink

The other thing from a creativity perspective is we know that more people around you is good for creativity. It's one of the axioms in thinking about creativity in general. You need time. An artist, a writer. I'm a writer. I need time on my own. I also paint and draw. I cannot do that with other people around. It's just my process. But before you get there, before you get to that point where you need that time alone, that space apart, for almost everyone being around other people is good. It's good for creativity. It's both about diversity of opinion and idea and just about having more - just more information, more thoughts, more ways of looking at the world. And some of the most profound research I've come across in preparing for this book suggested that it's better to be around people who are deeply incompetent than it is to be around no one, which I found very surprising.

Adam Alter - Author of “Irresistible: The Rise of Addictive Technology”, “Anatomy of a Breakthrough"

Adam Alter - Author of “Irresistible: The Rise of Addictive Technology”, “Anatomy of a Breakthrough"

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Adam Alter is a Professor of Marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. Adam is the New York Times bestselling author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. He has written for the New York Times, New Yorker, The Atlantic, Washington Post, and a host of TV, radio, and publications. His next book Anatomy of a Breakthrough will be published in 2023.

The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

The Right It: Why So Many Ideas Fail & How to Make Sure Yours Succeed w/ ALBERTO SAVOIA - Highlights

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

Google’s 1st Engineering Director - Author of The Right It - ALBERTO SAVOIA

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Google’s 1st Engineering Director · Innovation Agitator Emeritus
Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

As much as I would love to take the credit, Google Ads was a big team, and I was fortunate to be brought in as a director that managed the team. I think the reason it was so successful is because innovations and new ideas, they compound. They build one upon the other. So the reason why ads was so successful for Google is because search was so successful for Google. So when you have search and you have billions of people coming in every day, maybe every hour, and searching all kinds of things, you have this treasure trove of data. If you have billion searches per day, you know how many experiments can you run? And so Google is very famous for doing a lot of A/B experiments. That's how we collect the data. So what actually enabled Google to be so successful and to grow is this mental attitude, which is the same one that Amazon and some of these really successful technology companies have, of doing a lot of experiments on small samples and continually refining their data based on that. If you're dealing with a lot of people, you can do those experiments and that's why these companies are successful. The sad thing or what happens with companies that do not operate in that way, that do not try to operate on data and do all of those experiments, those are the ones that are left behind. Innovation is experimentation.

Can We Really Plant a Trillion Trees to Combat Climate Change? YEE LEE - Highlights

Can We Really Plant a Trillion Trees to Combat Climate Change? YEE LEE - Highlights

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Chief of Growth at Terraformation · Silicon Valley Entrepreneur

We're trying to help the world's forestry organizations collectively plant a trillion trees in the next decade and cover 3 billion acres of net new forest. That's a very, very large number. Some of the very largest tree-planting organizations in the world collectively plant something like half a billion to three-quarters of a billion trees per year. And even that number sounds large, too, but then you realize that's actually three full orders of magnitude smaller than the actual number we need to hit in the next decade. So we actually need to take all of the world's largest forestry organizations as a group and multiply by a thousand their efforts. So that's a very large undertaking, and I just can't underscore enough the scale at which we as a human species seeks to operate when we talk about tree-planting and forestry operations.

YEE LEE - Chief of Growth at Terraformation - Silicon Valley Entrepreneur

YEE LEE - Chief of Growth at Terraformation - Silicon Valley Entrepreneur

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Chief of Growth at Terraformation · Silicon Valley Entrepreneur

We're trying to help the world's forestry organizations collectively plant a trillion trees in the next decade and cover 3 billion acres of net new forest. That's a very, very large number. Some of the very largest tree-planting organizations in the world collectively plant something like half a billion to three-quarters of a billion trees per year. And even that number sounds large, too, but then you realize that's actually three full orders of magnitude smaller than the actual number we need to hit in the next decade. So we actually need to take all of the world's largest forestry organizations as a group and multiply by a thousand their efforts. So that's a very large undertaking, and I just can't underscore enough the scale at which we as a human species seeks to operate when we talk about tree-planting and forestry operations.

Bet on Yourself with ANN HIATT - Leadership Strategist - Highlights

Bet on Yourself with ANN HIATT - Leadership Strategist - Highlights

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Leadership Strategist
Author of Bet on Yourself & Host of the Bet on Yourself podcast

I am very concerned that the future seems to be consolidated among the 10 wealthiest, most powerful people in the world who are all white guys. And they're great. I know most of them personally. I have mad respect for them, but it's really concerning when a private individual can buy Twitter. It's very concerning when a billionaire can own one of the most important news organizations in the United States…So my major deliverable and really the motivation behind writing Bet on Yourself was to democratize success. I want more people participating because what concerns me most about globalization is it's being controlled by about 10 people.

ANN HIATT - Leadership Strategist & Author of Bet On Yourself

ANN HIATT - Leadership Strategist & Author of Bet On Yourself

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Leadership Strategist
Author of Bet on Yourself & Host of the Bet on Yourself podcast

I am very concerned that the future seems to be consolidated among the 10 wealthiest, most powerful people in the world who are all white guys. And they're great. I know most of them personally. I have mad respect for them, but it's really concerning when a private individual can buy Twitter. It's very concerning when a billionaire can own one of the most important news organizations in the United States…So my major deliverable and really the motivation behind writing Bet on Yourself was to democratize success. I want more people participating because what concerns me most about globalization is it's being controlled by about 10 people.