Circular Economy & Design Expert · Founder of The Circular Way
Author of Danish Design Heritage & Global Sustainability

Putting design first, it really enables us to shape a future that we don't yet know. But we need to be super tactile and practical about it as well. And then seeing that is something that design very much has the ability to do. And at the same time, having this growing frustration that wherever you go, wherever you talk about sustainability, it was a compromise. It was something that meant uglier, less convenient, more expensive, all these different things, but then diving into the Danish Design heritage, seeing that what set them apart was that after the World Wars, they had a social purpose of democratizing and rebuilding the welfare state, and that was not something that lessened the final result. On the contrary, it heightened the ambition, the final design, and the solutions.