Author of Transnational Advocacy in the Digital Era: Think Global, Act Local
Assistant Professor · International Relations · Johns Hopkins School of Advanced International Studies (Europe)

Digital advocacy organizations are recognized as influential actors by the media, politicians, and some academics. In 2016, GetUp, an Australian digital advocacy organization, was named by the Australian Financial Review as one of the top ten actors with ‘covert power’ in Australia.1 Campact in Germany has powerfully mobilized public opinion against the Transatlantic Trade and Investment Partnership. MoveOn was one of the ‘leading advocacy organizations’ mobilizing people against the Iraq War in the United States. Meanwhile, Leadnow, a digital advocacy organization in Canada, helped to unseat Prime Minister Stephen Harper in the 2015 Canadian federal election. This new model of advocacy organization has spread around the world. Nineteen digital advocacy organizations claim to have a total of over 20 million members. What drove the global spread of digital advocacy organizations?