CEO of The Better Meat Co.
Author of Nat’l Bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World

If you go fill up your car with gas in the United States, chances are high that probably about 10% of your gas is not actually coming from fossil fuels. It's coming from ethanol.You don't even contemplate the fact that there's ethanol in your gas. And I think that meat maybe come like that, where people will obtain meat. But the norm will be for that meat not to be totally animal in its nature. And I think that people will just have a different view of what meat is, and it will be far more diverse than what it is today.