WILLIAM McDONOUGH
/Leader in Sustainable Design & Development
Architect, Co-author of Cradle to Cradle: Remaking the Way We Make Things
I think believing in something is also part of the responsibility of the believer to sift through these things. So there are a lot of people saying I'm green because they do something less badly. So for me, it’s not green yet, it's just less bad. It's not really good yet. It's not really fabulous, but that just means there's an opportunity to keep going to share information and help each other because in the end, I think what we're dealing with now is the recognition that the world has a very serious issue with climate, that's very clear now. So how can we help each other? The question is no longer what is wrong with the way you're doing it. The real question now is how can I help you?