TODD B. KASHDAN

TODD B. KASHDAN

APA Award-winning Author of The Art of Insubordination: How to Dissent and Defy Effectively
Curious? · The Upside of Your Dark Side
Leading Authority on Well-being, Curiosity, Courage & Resilience

We're really talking about principled rebels. And when we talk about insubordination, we're talking about most of us live in these social hierarchies, and there's the idea, this started in the military and still goes on, where if someone at a lower rank questions or challenges a command or a norm that someone of a higher rank, that's considered an act of insubordination. And one of the main problems of that, I think anyone who's listening can acknowledge, is it depends on the quality of the idea of the person who's raising the question. I just realized there was this whole body of literature on minority influence that no one had put together into a book for the general public, and considering the racial reckoning that occurred during COVID-19, the extra attention to diversity, to disadvantaged groups, every moment of society, it just feels like it's more and more relevant of what I've been working on.

JOSH KAMPEL

JOSH KAMPEL

CEO of Clarim Media

Think about how do they deliver value to all of those constituents rather than just their shareholders. So they will create the more successful long-term companies, especially generationally, as Gen X and millennials care more and more about mission and purpose. This idea of greenwashing or now what we can call woke-washing and that ESG goals are typically held within PR groups, within companies. They just talk about what they're doing versus being held accountable. I think we will continue to see that paradigm shift towards accountability, transparency of companies doing the right thing.