Founder & CEO of Roetz · Manufacturer of Circular Bicycles & e-Bikes

I think the next crisis is going to be a materials crisis. The whole point of moving from a zero-sum game–like who makes the best cheapest product at the lowest price and can find lowest labor somewhere around the world so someone can be happy with a new laundry machine and buy another one in five years–that’s not going to work for us.

Founder & CEO of Roetz · Manufacturer of Circular Bicycles & e-Bikes

I think the next crisis is going to be a materials crisis. The whole point of moving from a zero-sum game–like who makes the best cheapest product at the lowest price and can find lowest labor somewhere around the world so someone can be happy with a new laundry machine and buy another one in five years–that’s not going to work for us.