Creative & Academic Director · Stanford d.school
Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future

Today, someone is putting the finishing touches on a machine-­ learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another.

To be a maker in this moment—­ to be a human today—­ is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You—­ yes, you!—­ might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.

– Assembling Tomorrow: A Guide to Designing a Thriving Future

Creative & Academic Director · Stanford d.school
Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future

Today, someone is putting the finishing touches on a machine-­ learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another.

To be a maker in this moment—­ to be a human today—­ is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You—­ yes, you!—­ might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.

– Assembling Tomorrow: A Guide to Designing a Thriving Future